Create and deliver value with product leadership
Make sure your products deliver superior value to your customers, today and tomorrow
Take out the guess work and increase the success rate of innovations
Articulate customers’ needs into a product customers want to buy
Know when and how to segment your offer and propose adapted features packaging
Create lasting customer value in a changing environment
Move away from a static portfolio of products to a product line-up that attracts, retains and upsells customers
Implement product usage monitoring strategies with your customers to drive renewed future value
Measure and capture value with winning pricing models and price strategies
Make sure your pricing maximises your investment and is fully accepted by your customers
Capture your fair share of the value you deliver to your customers
Find out the maximal price your customers are willing to pay and translate it into a pricing they understand and accept
Determine the sweet spot for your pricing vs your customers’ willingness to pay vs your competitors vs your costs
Offer a pricing model that is aligned to the value delivered
Implement the pricing that effectively supports your business strategy and your positioning
Launch and communicate your differentiated value with Positioning and Go-to-Market
Make sure you communicate your unique value proposition, reach the right customers and get internal operations aligned to deliver an outstanding customer experience
Position your product in a unique way so it shines compared to your competitors
Attract the right customers and stop wasting resources in the sales process
Know what to communicate on with the different customer segments and avoid irrelevant information that confuses prospects
Get all internal departments ready for an impactful launch and prepared / empowered to deliver an excellent customer experience
Develop a go-to-market plan that ensures high success rates for your innovations
Create plans that align all your departments so they know what to do and when to do it
Why Work With Elithan
Elithan is a consultancy and interim management office obsessed with customer success enabled by technology.
We work with B2B and B2B2C companies, helping them nail down customer value.
What is customer value? Everything that helps your users achieve success. Anything you can do that helps your customer be more successful creates value. Anything that gets in the way of your users’ success and can be removed creates value.
“I started Elithan to focus on what I’m passionate about: value.
This originates in a deep sense of empathy combined with the willingness to help users achieve better results. As a user, I’ve often been frustrated by using sub-optimal products or services, and I’m certain / sure many of you have, too. But when we walk through our office door, we seem to forget about that and go about our work as usual.
Focusing on value and success is the way not to forget about these experiences — and to deliver what customers expect.
When we work together, I’ll make sure to remind you of this.”