The vast majority of customers don’t know what they want, nor what they need. But they know very precisely what […]
How to find out what your customers really want even though they don’t: ask them 7 questions!
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Go-to-market and customer success
Go-to-market and customer success? What do they have in common? As we saw in the article, “What do product management, […]
4 things to do to create products or services that actually create value for customers
As a product manager, you’ve pinpointed your customer’s real problem, and now you turn to your engineers to solve that […]
How to find out what your customers really want even though they don’t
What do customers really want?Did Henry Ford asked people what they wanted? For sure not! Because he knew that when […]
What do customers really want? Hint: They don’t know.
Once again, it was almost 10 pm and my pack of peanut M&Ms was empty. The last shop would soon […]
What do product management, pricing, positioning and go-to-market have in common?
These four areas seem to have commonalities but rather limited. If you start digging under the surface, however, you’ll soon […]