QUESTION Sales Director: One of my Sales persons came back with a comment from a prospect. When explained that we […]
What should I answer to a prospect who says our value-based pricing is ripping him off?
Currently browsing: Pricing model
With customers, is it more difficult to increase your price than to lower it?
Common thinking: It is more difficult to increase your price The common thinking goes: it is indeed difficult to increase […]
What do product management, pricing, positioning and go-to-market have in common?
These four areas seem to have commonalities but rather limited. If you start digging under the surface, however, you’ll soon […]