QUESTION Sales Director: One of my Sales persons came back with a comment from a prospect. When explained that we […]
What should I answer to a prospect who says our value-based pricing is ripping him off?
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With customers, is it more difficult to increase your price than to lower it?
Common thinking: It is more difficult to increase your price The common thinking goes: it is indeed difficult to increase […]
We’re being squeezed right now ! How should we handle the price increase of our raw materials?
QUESTION Denys, for the last few months, we’ve had many, if not all of our suppliers come at us with […]